BHLDN, Urban Outfitters’ Bridal Brand: Details Emerge!

Posted by Azure on February 9th, 2011
See all Wedding Dresses by BHLDN

Things are looking mighty lovely over at Bhldn, Urban Outfitters' new bridal boutique set to launch on Valentine's Day!

WWD got a special sneak peak inside Bhldn headquarters, and here's what we can expect for the February 14th launch: 1. No Fairytale Silhouettes No on-trendballgown or princess style wedding dresses here, ladies. 2. Bespoke Dress Details Homespun, DIY-inspired wedding dress details (think pearl-studded flowers with a sheer tulle overlay, a floppy oversized taffeta bow). 3. The Price is Right ...or at least fair! Wedding dresses will cost between $1,000-$4,000, and the BHLDN cocktail frocks for your bridesmaids or your rehearsal dinner will retail between $200 and $600. 4. Soup to Nuts Bhldn doesn't stop at the dress! You can adorn your wedding reception venue in Bhldn, from flower garlands to candelabras to wedding cake toppers, lanterns and more.

But... the Bhldn website will debut with just bridal gowns, accessories, lingerie, jewelry and shoes, so you'll have to wait until May to see the rest. On a scale from 1 to 10, how excited are you for this Valentine's Day debut? Post a comment below to share your thoughts!!
See all Wedding Dresses by BHLDN

Posted in Veils and Accessories Wedding Dresses

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