Bride Chic: The Truth About Bridal Trunk Shows

Posted by Azure on July 9th, 2010
About Bride Chic

Trunk shows as I've always said are a great way to see a collection. Suppose you’re in love with one particular wedding dress designer’s collection? Unfortunately, due to space and overhead issues, many bridal salons can only stock one or two samples from the collection— not the entire line. Still, you want to actually get a real live look at those 20 other wedding dresses you saw online. In that case, keep a lookout for your favorite designer’s trunk show.

A trunk show is when a designer like Reem Acra makes a personal appearance at a nearby salon or department store, say Friday and Saturday only. What’s great about this is she or her representative will be there along with the entire (yes entire) collection. So all those dresses the bridal shop doesn’t carry in sample form you can finally get a look at. Not to mention that you can actually meet and pick your favorite designer’s brain— ask about any changes in fabric, lace, color, etc. The result: your best opportunity to get your dream wedding dress customized.

Keep in mind, just like Cinderella’s Ball, trunk shows have a time line. You pretty much have to know what you want and make your choice before the weekend is over (similar to a sample sale). Therefore trunk shows are not ideal for the browsing phase of your dress search. Hopefully you’ve shopped prior and at length so you know for sure that this is it, this is THE Dress.

If you think you’ll be placing an order at the trunk show, be ready. Bring along your bridal shoes (or a pair with the same heel height) and the kind of underwear you’ll be wearing on your wedding day in order to have measurements taken correctly. And do make an appointment! Just imagine if Vera Wang showed up this Saturday at Saks. Enough said. A couple helpful Trunk Show tips... 1. Although these are in-store events, dresses at trunk shows are rarely reduced and typically go for full retail. So if you're looking for a steal, a trunk show probably isn't for you. 2. Miss that trunk show last week? Or maybe no salon in your area carries the designer you want. If you absolutely love a particular designer do consider traveling to her flagship store. There you can see the complete collection. Also, if you want something custom designed, think about becoming one of her private clients. True, you’d have to invest much more time and money, traveling to New York or LA. But if you happen to be in the metro area of your favorite designer, check into this. Although you won’t hear it publicized much, most top designers have a flagship store as well as custom clientele they cater to. So if you're a New York bride-to-be, or are now considering traveling to metro NYC to meet with your dream designer, below are the Up and Coming Bridal Trunk Shows at Kleinfeld...

July 9-18: Pnina Tornai

July 20-22: Rivini

July 23-25: Anne Barge

July 30-August 1: Augusta Jones

August 10-12: Gilles Montezin

Posted in Wedding Dresses


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