After graduating from the Fashion Institute of Technology in Manhattan in 1989, Amy spent 6 years working for other companies in the clothing design industry. During that time she planned for her wedding in 1996. She soon became frustrated when trying to find an elegant, modern looking grown for a reasonable price. There was no middle ground wedding dress. Either she spend a fortune on a fabulous gown or she settle on a reasonable mediocre gown. She did not favor either idea, and decided to create her own.
Three years later in April of 1999 Amy Kuschel and her husband, William Brugger, decided to form a partnership called Kuschel & Company.