Blue Nile was built on a unique idea: choosing an engagement ring doesn't have to be complicated. More than a decade later, that philosophy remains, plus our fine jewelry collection has expanded for you to celebrate a wedding, chic event or milestone moment. This unique approach and reputation for excellence has gained notice from publications such as The New York Times, Forbes, and Money. Since its founding in 1999, the company has grown to become the largest online retailer of certified diamonds and fine jewelry.
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