The following wedding planning has been brought to you by Dr. Pepper and Snapple.
Sound a bit odd to your ears? They may not have originally intended to do so, but Kelly Gray and Karl Gau of Virginia Beach, Virginia may have started a new trend when they tied the knot on Sunday with a little help from a major soft drink company.
It all began when Gray realized she and her fiance, on a combined income of $32,000, would struggle to pay for their $7,000 nuptials.
So, to help raise funds, she offered a bridesmaid spot to the highest bidder on eBay - but instead of an individual, a representative of Dr. Pepper Snapple Group won the auction.
Not only did the soft drink company give $10,000 and a full supply of reception beverages to the couple, but the subsequent media attention inspired other wedding vendors to donate flowers, wedding photography, attire and other items, the Dallas News reports.
In the end, Dr. Pepper did not even make use of Gray's original offer to place a stranger in her wedding party.
"We talked to Kelly and the focus became making the wedding of her dreams, not filling the wedding party spot with someone she doesn't know," Christine Danuser, a company spokeswoman, told the Dallas News.