By now, who hasn't watched the inspiring YouTube video of Minnesota couple Jill and Kevin Heinz boogying down the aisle along with their wedding party?
The clip, which is set to Chris Brown's "Forever," has become an internet sensation, with more than 10 million hits and thousands of comments to date.
According to an article in USA Today, this video and similar ones posted online are part of a new trend in wedding planning: spontaneity and a carefree, feel-good sensibility.
Gone are the days in which a stiff formality was the order of the day - and more couples are looking to have a bit of fun with the conventional wedding format, the article suggests.
Certainly, wacky weddings are nothing new - couples have been eschewing wedding gowns and sit-down dinners in favor of themes and creative receptions for years.
But have crazy stunts become the norm, with wedding guests expecting the unexpected? From conga lines to karaoke, more brides and grooms seem to be doing things just the way they want.