Bridal Fashion Sites for the Imaginative Bride

By Amy-Jo Tatum, Published Sep 28, 2012

You might want an edgier look than what you’re finding in the bridal salons. Or maybe white is not quite your thing. Dreaming about that Art Deco chemise or floor-length suit, you simply can’t get going the traditional route? You may just have to venture out beyond the the salon to find what you want. But the good news is... because brides are changing, so are designers.

A couple off the charts bridal fashion sites have emerged the past few years: Think BHLDN and Ruche. Once upon a time, brick and mortar stores like these were called designer boutiques. Example: Paraphernalia in New York during the 60's went trendy offering one-of-a-kind clothing with an edge. Since then, boutiques have become the best fashion labs for designers as well as clients to test trends.

Today's equivalent of course is the Etsy designer aka indie shop. No matter where you live in the world, I'm sure your area has more than a couple Etsy designers who open up their stores or in-home boutiques to clients. True, not all indie shops carry bridal but the extraordinary dresses they do have can sometimes be special ordered in white or ivory. Think about this: Almost any white dress has wedding day potential as long as it works with your accessories, fits within the scene and theme of your wedding and you absolutely adore it. Also, if you’re not into wearing white on your wedding day, indie shops and tonier department stores might be your best bet. Some stores work closely with up and coming specialty designers.

So remember, with a little imagination and the help of professionals, you might be able to put some never-before looks together for your white aisle walk!

P.S. OneWed is running a BHLDN giveaway this week! Click here to find out how to win!

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