By Azure Nelson,
Published Jan 15, 2010
About Bride Chic
Has Etsy become the new Vogue?
The way fashion and bridal bloggers are hailing some of those artisan/designers whose one-of-a-kind products grace the site, you'd think so. This new genre of fashion star seems to have left the cottage and moved on to a bigger niche in Bryant Park. Here are a few names: Bonzie, Carol Hannah, Twigs and Honey- all successful designers- all on Etsy. This is a wonderful evolution we're seeing in that the artisan has finally become trendsetter- In the case of Project Runway's
Carol Hannah, she's now something of an icon despite her finishing third on the popular reality series that eliminates a designer a week. In the handmade and wearable-art world, (Yvonne) Bonzi Crotty's work is fast becoming renowned in high fashion circles. Once upon a time artisans like Carol and Bonzi were locally-based selling their crafts at nearby fairs and boutiques. They had to not only source materials but sometimes cottage out their work and go through middlemen to get their products sold which typically resulted, in lower profit margins. Today, thanks to high tech and the age of the internet that middleguy has been sent on a hike down the road. Artisans now have not only a presence but influence in the fashion world, building a client base on their own sites and Etsy
Stores. Add to that wearable art publications like Altered Couture
and Belle Amoire
featuring these talents....
On the top right of Photo 3 is Project Runway
designer Carol Hannah. On the left is a gown from her Wedding Collection on Etsy and bottom right is one of the gowns from the season finale that determined the winning designer (Irina). Hannah has been hurrahed for her impeccable sewing skill on PR as well as 100% rating
In photos 4 and 5, you'll see two variations on handmade silk blooms by Myra Callan of Twigs and Honey
. This Portland, Oregan accessory designer
has brought the shabby chic
look to bridal and her creations are constantly in the media.
Today one-of-a-kind designers
have wide renown that twenty years back could only have been built on a local basis. They are also faced with a challenge
. Will they expand as a company or concentrate on keeping the product line small and unique? Can they do both? It will be interesting to see how these designers and others channel success. My observation over the years is, the more successful a line becomes and the more products manufactured, generally the quality of that product goes South. We can help Etsy artists by buying their products and celebrating in the handcrafted quality that goes into each creation. This can mean giving those artists due shout outs and promotion on our blogs. This can also mean paying more than we would for something mass produced or store bought. But believe me, that little bit more we shell out even in these hard times can support and keep these artists going in more ways than you can ever imagine...
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