Target Enters the Bridal Hood

By admin, Published May 29, 2013

Given Target's incredibly successful collaborations with the likes of Missoni, Zac Posen, Isaac Mizrahi, etc., to bring middle America the covetable labels they once only dreamed about wearing, I was beyond stoked to hear that Tarjay was dipping its toes in the bridal pond.

TheĀ Tevolio Wedding Collection, available exclusively online, offers bridesmaid dresses, flower girl frocks, and very simple wedding gowns that appeal to the no-frills bride. The prices are right ($69.99 for bridesmaids, no more than $129.99 for brides), but I have to admit that Tevolio left me wanting more.

Don't get me wrong- I love understated simplicity and a good bargain, but Tevolio's wedding dresses are just a bit too everyday for me. On the flip side, the affordable bridesmaid styles are great for summer wedding guests! And could work for a variety of other daytime soirees leading up to the big day.

What do you think of Tevolio, brideys? Share your thoughts in the comments section below!

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