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Would You Pay Thousands to RENT a Designer Wedding Dress?

The folks at Nearly Newlywed think you will! Nearly Newlywed is a new website that lets brides-to-be rent gorgeous (and expensive) designer wedding dresses, and sell them back after their I Do's. When I first heard about the concept, I thought it was brilliant! And the website is lovely too.

But unless I'm confused on how the pricing works, you could buy (for keeps) several wedding dresses for the price you'd ultimately pay to rent a single dress from Nearly Newlywed. After all, White by Vera Wang gowns retail for $700 to $1,500, and a Pronovias dress from the new You collection won't cost you more than $1,200.

Let's do the math on Vera Wang's feather and tulle 'Eva' dress:

  • Retail price: $10,000
  • Rental price: $4,100
  • Resale price: $1,230

That turns out to be nearly $3,000 (exactly $2,870) for a Vera Wang gown that you don't get to keep. Here's one more example, just in case. Elie Saab's crystal & silk chiffon wedding dress, which retails for $8,000...

  • Rental price: $5,400
  • Resale price: $1,620

This time you're paying nearly $4,000 to walk the aisle in Elie Saab (just to return it after your big day). Now, Nearly Newlywed does offer to cosign your rented wedding dress, which means you could get more back than the 30% of rental price (guaranteed by NN) when you return the gown. But you'd be taking a chance and making a gamble.

So lovely brides... what do you think? Would you wear a rented wedding dress? If so, how much would you pay to rent an expensive designer gown?

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