Lisa Hoffman, Founder and Creative Director of Ceci New York, is a world-renowned graphic designer and innovator of invitations. Synonymous with style, luxury and great taste, Ceci is highly respected and sought after by design savvy clientele and celebrities all over the world. Constantly keeping true to her philosophy - that there is always an innovative solution to be created for any client - she has a reputation of being passionate about design and respectful of her client's desires. "I spend a lot of time getting to know the people I'm working with. I ask them questions about their background, their style and tastes. I take the time to understand exactly what they are all about, what's most important to them - and then I run with it.Lisa approaches each piece as a design challenge, "I look at every invitation as a potential; a blank canvas. Each client is a new opportunity to create something fresh and outstanding. Together with my fantastic team, we are the initiators of the proper elements of the first impression - the look, the style and the allure that makes the concept work - setting the tone for the entire event. Always guiding in proper etiquette and ensuring nothing is overlooked, I pride myself on the attention to detail and the ability to be flexible to our client's needs. We plan and manage every stage of the process so the end result is a seamless creation of extreme quality and truly authentic design."